生物多样性 ›› 2011, Vol. 19 ›› Issue (5): 589-596.DOI: 10.3724/SP.J.1003.2011.08033

• 研究报告 • 上一篇    下一篇

中国植物园游客游览动机及满意度调查

贺赫1,2, 陈进1,*()   

  1. 1中国科学院西双版纳热带植物园, 云南勐腊 666303
    2中国科学院研究生院, 北京 100049
  • 收稿日期:2011-02-28 接受日期:2011-05-06 出版日期:2011-09-20 发布日期:2011-10-08
  • 通讯作者: 陈进
  • 作者简介:*E-mail: cj@xtbg.org.cn

Visiting motivation and satisfaction of visitors to Chinese botanical gardens

He He1,2, Chen Jin1,*()   

  1. 1Xishuangbanna Tropical Botanical Garden, Chinese Academy of Sciences, Mengla, Yunnan 666303
    2Graduate University of Chinese Academy of Sciences, Beijing 100049
  • Received:2011-02-28 Accepted:2011-05-06 Online:2011-09-20 Published:2011-10-08
  • Contact: Chen Jin

摘要:

植物园每年都吸引大量的游客, 是向公众展示生物多样性和开展生物多样性教育的重要场所。了解游客参观植物园的动机以及游览后的满意度, 对植物园的运营及科普功能的发挥至关重要。作者选择厦门园林植物园、中国科学院武汉植物园、北京市植物园、中国科学院昆明植物研究所植物园和中国科学院西双版纳热带植物园5个植物园为研究对象, 通过向游览后即将离园的游客发放问卷, 调查游客的游览动机和满意度, 分析了其社会学因素, 得到了以下研究结果: (1)不同植物园的游客参观植物园的动机不尽相同。“亲近自然”是游客游览植物园的普遍动机, 其次是“放松身心”和“欣赏美景”。在厦门植物园, “与亲人或朋友在一起”也是游客的游览动机之一。(2)“增长相关的知识”作为游览动机没有得到显著的支持。(3)游客对5个植物园的游览基本上是满意的。文中讨论了植物园应该如何根据游客的游览动机更好地经营植物园, 同时发挥植物园的科普及环境教育功能。

关键词: 植物园, 游览动机, 满意度, 生物多样性保护, 问卷调查, 科普教育

Abstract

Botanical gardens (BGs) have attracted millions of visitors worldwide; therefore, BGs have become important sites for displaying and education for biodiversity. Understanding garden visitors’ motivations and their traveling satisfactory degree is crucial for BG management and its role in public education. In this study, we conducted survey in five Chinese BGs, i.e., Xiamen BG, Wuhan BG of Chinese Academy of Sciences (CAS), Beijing BG, Kunming BG of CAS and Xishuangbanna Tropical Botanical Garden of CAS. We aimed to understand visitors’ traveling motivation and the degree of satisfaction after they visited the gardens by questionnaire survey. The main results are as follows: (1) The motivations for visitors differed among the five BGs. “To get close to nature” was the most common motivation, followed by “To get relax” and “To enjoy the beautiful scenery”. In Xiamen BG, “To be together with friends or relatives” was also one of the motivations. (2) “To gain relative knowledge” as the motivation did not get significant support. (3) The visitors were satisfied by the visit to the five BGs. The authors also discussed how BGs could adjust their management in order to fit visitors’ motivation meanwhile play a better role in scientific and environmental education.

Key words: botanical garden, traveling motivation, satisfactory degree, biodiversity conservation, questionnaire survey, public education