生物多样性 ›› 2024, Vol. 32 ›› Issue (1): 23101.  DOI: 10.17520/biods.2023101  cstr: 32101.14.biods.2023101

• 研究报告: 生物安全与自然保护 • 上一篇    下一篇

基于卡诺模型的大熊猫国家公园自然教育需求研究

耿云1,4, 寇一祎2,4, 范新卓3,4, 徐姝瑶4, 丛丽4,*(), 张玉钧4   

  1. 1.中央民族大学管理学院, 北京 100081, 中国
    2.西交利物浦大学设计学院, 江苏苏州 215028, 中国
    3.爱丁堡大学地理科学学院, 苏格兰 EH89YL, 英国
    4.北京林业大学园林学院, 北京 100083, 中国
  • 收稿日期:2023-04-03 接受日期:2023-11-07 出版日期:2024-01-20 发布日期:2024-02-07
  • 通讯作者: *E-mail: congli1980@163.com
  • 基金资助:
    北京林业大学大学生创新创业项目(X201910022029)

Research on natural education demand of Giant Panda National Park based on Kano model

Yun Geng1,4, Yiyi Kou2,4, Xinzhuo Fan3,4, Shuyao Xu4, Li Cong4,*(), Yujun Zhang4   

  1. 1 School of Management, Minzu University of China, Beijing 100081, China
    2 Design School, Xi’an Jiaotong-Liverpool University, Suzhou, Jiangsu 215028, China
    3 School of Geoscience, The University of Edinburgh, Scotland EH89YL, UK
    4 Landscape Architecture, Beijing Forestry University, Beijing 100083, China
  • Received:2023-04-03 Accepted:2023-11-07 Online:2024-01-20 Published:2024-02-07
  • Contact: *E-mail: congli1980@163.com

摘要:

国家公园在促进人与自然和谐共生等方面有着十分重要的作用, 然而基于需求视角的自然教育功能研究仍匮乏。本文基于卡诺模型理论, 以大熊猫国家公园为例, 采取线上和线下相结合的问卷发放方式, 实证分析了公众特别是青年人对国家公园自然教育的需求特征, 在识别出优先项的同时引入顾客满意度系数, 分析了大熊猫国家公园教育功能的实现对公众满意度的影响。研究结果表明: 青年人对大熊猫国家公园自然教育的需求分为4个维度: 知识获取、意识改变或影响、技能提升、行为(意向)改变。意识改变或影响、技能提升和行为(意向)改变为期望型需求, 这3项功能需求维度被满足的越多, 青年游客群体的满意度就越高, 若没有得到满足, 满意度就会下降; 知识获取是魅力型需求, 这类功能需求维度不在游客的需求意识中, 一旦得到满足往往出乎预料, 会带来较高的满意感。最后, 对大熊猫国家公园及其活动开展和规划建设提出了相关的建议和意见。

关键词: 国家公园, 自然教育, 市场需求, 卡诺模型, 满意度

Abstract

Aims: The national parks play a very important role in promoting the harmonious coexistence between human beings and nature. However, the characteristics and customer satisfaction associated with the national parks’ natural education have not been studied.

Methods: The Kano model theory was utilized to study the Giant Panda National Park’s natural education characteristics and customer satisfaction using questionnaires distributed online and offline. From the questionnaires, the characteristics of the youths’ demand for natural education in the National Park were identified, empirically analyzed, and prioritized. A customer satisfaction coefficient was introduced to analyze and understand the impact of how the natural education functional characteristics were associated with the public’s satisfaction with the Giant Panda National Park.

Results: The research results showed the youths’ demand for natural education in the Giant Panda National Park was divided into four functional requirements dimension: knowledge acquisition, consciousness change or influence, skill improvement, and behavior (intention) change. Consciousness change or influence, skill improvement, and behavior (intention) change were one-dimensional quality. The more satisfied they were, the higher their visitor satisfaction was. Knowledge acquisition was attractive quality that surprised to the young tourists and brought satisfaction.

Conclusion: Finally, we found skill improvement and behavior (intention) change were expected and the most important of the four natural education functional characteristics. This article proposes to increase the emphasis on environmental commentary and knowledge education in the Giant Panda National Park. And the Giant Panda National Parks should focus on the visitor environmental protection skills enhancement function and carry out skill training activities, etc.

Key words: national park, natural education, market demand, Kano model, satisfaction