Biodiv Sci ›› 2011, Vol. 19 ›› Issue (5): 589-596. DOI: 10.3724/SP.J.1003.2011.08033 cstr: 32101.14.SP.J.1003.2011.08033
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Received:
2011-02-28
Accepted:
2011-05-06
Online:
2011-09-20
Published:
2011-10-08
Contact:
Jin Chen
He He, Jin Chen. Visiting motivation and satisfaction of visitors to Chinese botanical gardens[J]. Biodiv Sci, 2011, 19(5): 589-596.
特征变量 Characteristics of interviewees | 厦门植物园 Xiamen BG | 武汉植物园 Wuhan BG | 北京植物园 Beijing BG | 昆明植物园 Kunming BG | 版纳植物园 Xishuangbanna BG |
---|---|---|---|---|---|
性别 Gender | |||||
男 Male | 39 | 43 | 47 | 46 | 53 |
女 Female | 61 | 57 | 53 | 54 | 47 |
年龄 Age | |||||
20岁以下 Below 20 years old | 19 | 22 | 8 | 24 | 5 |
20-30岁 20-30 years old | 31 | 41 | 47 | 51 | 39 |
31-40岁 31-40 years old | 30 | 25 | 33 | 16 | 32 |
41-50岁 41-50 years old | 12 | 7 | 6 | 5 | 16 |
50岁以上 Above 50 years old | 8 | 5 | 6 | 4 | 8 |
受教育程度 Education | |||||
高中及以下 Junior high school and below | 30 | 32 | 16 | 23 | 22 |
大专 Junior college | 21 | 19 | 23 | 28 | 33 |
大学 College or university | 40 | 38 | 38 | 45 | 38 |
硕士及以上 Graduate school | 9 | 11 | 23 | 4 | 7 |
来源地 Residence | |||||
本省 Native | 55 | 74 | 55 | 80 | 22 |
省外 Other provinces | 45 | 26 | 45 | 20 | 78 |
游览植物园次数 Previous visit to BG | |||||
第一次 First time | 54 | 66 | 29 | 47 | 85 |
第二次 Second time | 6 | 15 | 8 | 15 | 9 |
3次及以上 Three times or more | 40 | 19 | 63 | 38 | 6 |
样本量 Sample size | 402 | 401 | 262 | 400 | 400 |
Table 1 Demographic and relative characteristics of interviewees (%)
特征变量 Characteristics of interviewees | 厦门植物园 Xiamen BG | 武汉植物园 Wuhan BG | 北京植物园 Beijing BG | 昆明植物园 Kunming BG | 版纳植物园 Xishuangbanna BG |
---|---|---|---|---|---|
性别 Gender | |||||
男 Male | 39 | 43 | 47 | 46 | 53 |
女 Female | 61 | 57 | 53 | 54 | 47 |
年龄 Age | |||||
20岁以下 Below 20 years old | 19 | 22 | 8 | 24 | 5 |
20-30岁 20-30 years old | 31 | 41 | 47 | 51 | 39 |
31-40岁 31-40 years old | 30 | 25 | 33 | 16 | 32 |
41-50岁 41-50 years old | 12 | 7 | 6 | 5 | 16 |
50岁以上 Above 50 years old | 8 | 5 | 6 | 4 | 8 |
受教育程度 Education | |||||
高中及以下 Junior high school and below | 30 | 32 | 16 | 23 | 22 |
大专 Junior college | 21 | 19 | 23 | 28 | 33 |
大学 College or university | 40 | 38 | 38 | 45 | 38 |
硕士及以上 Graduate school | 9 | 11 | 23 | 4 | 7 |
来源地 Residence | |||||
本省 Native | 55 | 74 | 55 | 80 | 22 |
省外 Other provinces | 45 | 26 | 45 | 20 | 78 |
游览植物园次数 Previous visit to BG | |||||
第一次 First time | 54 | 66 | 29 | 47 | 85 |
第二次 Second time | 6 | 15 | 8 | 15 | 9 |
3次及以上 Three times or more | 40 | 19 | 63 | 38 | 6 |
样本量 Sample size | 402 | 401 | 262 | 400 | 400 |
游览动机 Traveling motivation | 植物园 Botanical garden | 均值(标准差) Mean (SD) | 非常不同意 Strongly disagree | 不同意 Disagree | 没意见 No comments | 同意 Agree | 非常同意 Strongly agree |
---|---|---|---|---|---|---|---|
放松身心 To relax | 厦门植物园 Xiamen BG | 4.36(0.70) | * | * | NS | NS | NS |
武汉植物园 Wuhan BG | 4.30(0.62) | * | * | * | NS | NS | |
北京植物园 Beijing BG | 4.40(0.62) | * | * | * | NS | NS | |
昆明植物园 Kunming BG | 4.33(0.68) | * | * | NS | NS | NS | |
版纳植物园 Xishuangbanna BG | 4.32(0.73) | * | * | NS | NS | NS | |
亲近自然 To get close to nature | 厦门植物园 Xiamen BG | 4.51(0.55) | * | * | * | NS | NS |
武汉植物园 Wuhan BG | 4.45(0.61) | * | * | * | NS | NS | |
北京植物园 Beijing BG | 4.42(0.63) | * | * | * | NS | NS | |
昆明植物园 Kunming BG | 4,38(0.74) | * | * | NS | NS | NS | |
版纳植物园 Xishuangbanna BG | 4,48(0.70) | * | * | * | NS | NS | |
与亲人或朋友在一起 To be together with relatives or friends | 厦门植物园 Xiamen BG | 4.40(0.68) | * | * | * | NS | NS |
武汉植物园 Wuhan BG | 4.25(0.71) | * | * | NS | NS | NS | |
北京植物园 Beijing BG | 4.27(0.68) | * | * | NS | NS | NS | |
昆明植物园 Kunming BG | 4.31(0.71) | * | * | NS | NS | NS | |
版纳植物园 Xishuangbanna BG | 4.21(0.74) | * | * | NS | NS | NS | |
学习相关的知识 To gain relative knowledge | 厦门植物园 Xiamen BG | 4.09(0.81) | * | * | NS | NS | NS |
武汉植物园 Wuhan BG | 4.10(0.75) | * | * | NS | NS | NS | |
北京植物园 Beijing BG | 3.73(0.88) | * | * | NS | NS | NS | |
昆明植物园 Kunming BG | 3.97(0.83) | * | * | NS | NS | NS | |
版纳植物园 Xishuangbanna BG | 4.21(0.77) | * | * | NS | NS | NS | |
锻炼身体 To do exercises | 厦门植物园 Xiamen BG | 4.15(0.88) | * | * | NS | NS | NS |
武汉植物园 Wuhan BG | 3.67(0.90) | * | NS | NS | NS | NS | |
北京植物园 Beijing BG | 3.92(0.88) | * | * | NS | NS | NS | |
昆明植物园 Kunming BG | 3.54(0.92) | * | NS | NS | NS | NS | |
版纳植物园 Xishuangbanna BG | 3.87(0.96) | * | NS | NS | NS | NS | |
找一个独处的地方 To be lonely | 厦门植物园 Xiamen BG | 3.30(1.12) | * | NS | NS | NS | NS |
武汉植物园 Wuhan BG | 3.21(1.14) | NS | NS | NS | NS | NS | |
北京植物园 Beijing BG | 3.26(1.04) | * | NS | NS | NS | NS | |
昆明植物园 Kunming BG | 3.42(1.09) | * | NS | NS | NS | NS | |
版纳植物园 Xishuangbanna BG | 3.34(1.11) | * | NS | NS | NS | NS | |
欣赏美景 To enjoy the beautiful scenery | 厦门植物园 Xiamen BG | 4.41(0.68) | * | * | * | NS | NS |
武汉植物园 Wuhan BG | 4.34(0.69) | * | * | NS | NS | NS | |
北京植物园 Beijing BG | 4.29(0.77) | * | * | NS | NS | NS | |
昆明植物园 Kunming BG | 4.27(0.74) | * | * | NS | NS | NS | |
版纳植物园 Xishuangbanna BG | 4.46(0.73) | * | * | * | NS | NS |
Table 2 Mean value of botanical gardens (BGs) tourists’ traveling motivations and the significance of differences compared to the category of the Likert Five-point Scale
游览动机 Traveling motivation | 植物园 Botanical garden | 均值(标准差) Mean (SD) | 非常不同意 Strongly disagree | 不同意 Disagree | 没意见 No comments | 同意 Agree | 非常同意 Strongly agree |
---|---|---|---|---|---|---|---|
放松身心 To relax | 厦门植物园 Xiamen BG | 4.36(0.70) | * | * | NS | NS | NS |
武汉植物园 Wuhan BG | 4.30(0.62) | * | * | * | NS | NS | |
北京植物园 Beijing BG | 4.40(0.62) | * | * | * | NS | NS | |
昆明植物园 Kunming BG | 4.33(0.68) | * | * | NS | NS | NS | |
版纳植物园 Xishuangbanna BG | 4.32(0.73) | * | * | NS | NS | NS | |
亲近自然 To get close to nature | 厦门植物园 Xiamen BG | 4.51(0.55) | * | * | * | NS | NS |
武汉植物园 Wuhan BG | 4.45(0.61) | * | * | * | NS | NS | |
北京植物园 Beijing BG | 4.42(0.63) | * | * | * | NS | NS | |
昆明植物园 Kunming BG | 4,38(0.74) | * | * | NS | NS | NS | |
版纳植物园 Xishuangbanna BG | 4,48(0.70) | * | * | * | NS | NS | |
与亲人或朋友在一起 To be together with relatives or friends | 厦门植物园 Xiamen BG | 4.40(0.68) | * | * | * | NS | NS |
武汉植物园 Wuhan BG | 4.25(0.71) | * | * | NS | NS | NS | |
北京植物园 Beijing BG | 4.27(0.68) | * | * | NS | NS | NS | |
昆明植物园 Kunming BG | 4.31(0.71) | * | * | NS | NS | NS | |
版纳植物园 Xishuangbanna BG | 4.21(0.74) | * | * | NS | NS | NS | |
学习相关的知识 To gain relative knowledge | 厦门植物园 Xiamen BG | 4.09(0.81) | * | * | NS | NS | NS |
武汉植物园 Wuhan BG | 4.10(0.75) | * | * | NS | NS | NS | |
北京植物园 Beijing BG | 3.73(0.88) | * | * | NS | NS | NS | |
昆明植物园 Kunming BG | 3.97(0.83) | * | * | NS | NS | NS | |
版纳植物园 Xishuangbanna BG | 4.21(0.77) | * | * | NS | NS | NS | |
锻炼身体 To do exercises | 厦门植物园 Xiamen BG | 4.15(0.88) | * | * | NS | NS | NS |
武汉植物园 Wuhan BG | 3.67(0.90) | * | NS | NS | NS | NS | |
北京植物园 Beijing BG | 3.92(0.88) | * | * | NS | NS | NS | |
昆明植物园 Kunming BG | 3.54(0.92) | * | NS | NS | NS | NS | |
版纳植物园 Xishuangbanna BG | 3.87(0.96) | * | NS | NS | NS | NS | |
找一个独处的地方 To be lonely | 厦门植物园 Xiamen BG | 3.30(1.12) | * | NS | NS | NS | NS |
武汉植物园 Wuhan BG | 3.21(1.14) | NS | NS | NS | NS | NS | |
北京植物园 Beijing BG | 3.26(1.04) | * | NS | NS | NS | NS | |
昆明植物园 Kunming BG | 3.42(1.09) | * | NS | NS | NS | NS | |
版纳植物园 Xishuangbanna BG | 3.34(1.11) | * | NS | NS | NS | NS | |
欣赏美景 To enjoy the beautiful scenery | 厦门植物园 Xiamen BG | 4.41(0.68) | * | * | * | NS | NS |
武汉植物园 Wuhan BG | 4.34(0.69) | * | * | NS | NS | NS | |
北京植物园 Beijing BG | 4.29(0.77) | * | * | NS | NS | NS | |
昆明植物园 Kunming BG | 4.27(0.74) | * | * | NS | NS | NS | |
版纳植物园 Xishuangbanna BG | 4.46(0.73) | * | * | * | NS | NS |
满意度指标 Indicators for satisfactory degree | 植物园 Botanical garden | 均值(标准差) Mean (SD) | 非常不愿意Strongly disagree | 不愿意 Disagree | 没意见 No comments | 愿意 Agree | 非常愿意 Strongly agree |
---|---|---|---|---|---|---|---|
重游意愿 Willing to revisit | 厦门植物园 Xiamen BG | 4.26(0.90) | * | * | NS | NS | NS |
武汉植物园 Wuhan BG | 4.18(0.85) | * | * | NS | NS | NS | |
北京植物园 Beijing BG | 4.64(0.63) | * | * | * | NS | NS | |
昆明植物园 Kunming BG | 4.45(0.77) | * | * | NS | NS | NS | |
版纳植物园 Xishuangbanna BG | 4.11(0.84) | * | * | NS | NS | NS | |
推荐意愿 Willing to recommend | 厦门植物园 Xiamen BG | 4.49(0.77) | * | * | NS | NS | NS |
武汉植物园 Wuhan BG | 4.37(0.77) | * | * | NS | NS | NS | |
北京植物园 Beijing BG | 4.56(0.60) | * | * | * | NS | NS | |
昆明植物园 Kunming BG | 4.44(0.72) | * | * | * | NS | NS | |
版纳植物园 Xishuangbanna BG | 4.59(0.67) | * | * | * | NS | NS |
Table 3 Mean value of willing to revisit and willing to recommend and the significance of differences compared to the category of the Likert Five-point Scale
满意度指标 Indicators for satisfactory degree | 植物园 Botanical garden | 均值(标准差) Mean (SD) | 非常不愿意Strongly disagree | 不愿意 Disagree | 没意见 No comments | 愿意 Agree | 非常愿意 Strongly agree |
---|---|---|---|---|---|---|---|
重游意愿 Willing to revisit | 厦门植物园 Xiamen BG | 4.26(0.90) | * | * | NS | NS | NS |
武汉植物园 Wuhan BG | 4.18(0.85) | * | * | NS | NS | NS | |
北京植物园 Beijing BG | 4.64(0.63) | * | * | * | NS | NS | |
昆明植物园 Kunming BG | 4.45(0.77) | * | * | NS | NS | NS | |
版纳植物园 Xishuangbanna BG | 4.11(0.84) | * | * | NS | NS | NS | |
推荐意愿 Willing to recommend | 厦门植物园 Xiamen BG | 4.49(0.77) | * | * | NS | NS | NS |
武汉植物园 Wuhan BG | 4.37(0.77) | * | * | NS | NS | NS | |
北京植物园 Beijing BG | 4.56(0.60) | * | * | * | NS | NS | |
昆明植物园 Kunming BG | 4.44(0.72) | * | * | * | NS | NS | |
版纳植物园 Xishuangbanna BG | 4.59(0.67) | * | * | * | NS | NS |
满意度指标 Indicator of satisfactory degree | 植物园 Botanical garden | 均值(标准差) Mean (SD) | 价格合适 Reasonable | 价格偏高 Expensive |
---|---|---|---|---|
门票评价 Assessment of BG ticket | 厦门植物园 Xiamen BG | 1.52(0.51) | NS | NS |
武汉植物园 Wuhan BG | 1.47(0.50) | NS | NS | |
北京植物园 Beijing BG | 1.05(0.31) | NS | * | |
昆明植物园 Kunming BG | 1.13(0.40) | NS | * | |
版纳植物园 Xishuangbanna BG | 1.38(0.49) | NS | NS |
Table 4 Mean value of assessment to botanical gardens (BGs) ticket and the significance of differences compared to the category of the Likert Five- point Scale
满意度指标 Indicator of satisfactory degree | 植物园 Botanical garden | 均值(标准差) Mean (SD) | 价格合适 Reasonable | 价格偏高 Expensive |
---|---|---|---|---|
门票评价 Assessment of BG ticket | 厦门植物园 Xiamen BG | 1.52(0.51) | NS | NS |
武汉植物园 Wuhan BG | 1.47(0.50) | NS | NS | |
北京植物园 Beijing BG | 1.05(0.31) | NS | * | |
昆明植物园 Kunming BG | 1.13(0.40) | NS | * | |
版纳植物园 Xishuangbanna BG | 1.38(0.49) | NS | NS |
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