生物多样性 ›› 2021, Vol. 29 ›› Issue (10): 1358-1368.DOI: 10.17520/biods.2021082

• 研究报告:动物多样性 • 上一篇    下一篇

中国公众的国际野生动物保护意愿调查: 以非洲象为例

张馨予, 胡宇轩, 张忠义, 傅钰涵, 谢屹()   

  1. 北京林业大学经济管理学院, 北京 100083
  • 收稿日期:2021-03-07 接受日期:2021-06-30 出版日期:2021-10-20 发布日期:2021-10-20
  • 通讯作者: 谢屹
  • 作者简介:* E-mail: yixie@bjfu.edu.cn
  • 基金资助:
    国家自然科学基金(718611470001);国家林业和草原局林业软科学项目(2019131025)

Chinese public willingness of international wildlife conservation: A case study of African elephant

Xinyu Zhang, Yuxuan Hu, Zhongyi Zhang, Yuhan Fu, Yi Xie()   

  1. School of Economics and Management, Beijing Forestry University, Beijing 100083
  • Received:2021-03-07 Accepted:2021-06-30 Online:2021-10-20 Published:2021-10-20
  • Contact: Yi Xie

摘要:

我国高度重视野生动物保护事业, 认真履行野生动物保护国际义务, 积极鼓励公众参与, 以扩大野生动物保护事业的公众基础。已有文献多关注了公众的国内野生动物保护意愿, 鲜有文献关注公众对国际野生动物的保护意愿, 难以为促进公众参与国际野生动物保护事业提供决策参考。本研究以全球旗舰物种非洲象(Loxodonta africana)为例, 结合非洲象保护的相关研究与实践, 构建拓展的计划行为理论框架, 通过线下和线上调研获取数据, 运用结构方程模型, 从态度、规范、知觉行为控制、过去经验及个体特征五个方面, 分析了我国公众的非洲象保护意愿及影响因素。结果表明: (1) 68.5%的公众具有非洲象保护愿意; (2)公众规范(系数为0.422)、过去经验(系数为0.253)、知觉行为控制(系数为0.160)、保护态度(系数为0.156)对保护意愿存在显著的正向影响; 男性公众(系数为-0.054)的保护意愿低于女性公众; 居住在西部地区的公众(系数为0.066)保护意愿更高; (3)模型整体通过了拟合检验, 表明研究结果具有稳健性。本研究的政策建议如下: (1)明确政策导向作用, 提升公众的道德义务感和社会责任感; (2)加强宣传教育, 丰富公众知识经验, 培育公众积极的保护态度; (3)拓宽保护参与渠道, 提高公众知觉行为控制; (4)制定合理方案, 提升保护宣教等实践活动成效。

关键词: 非洲象, 保护意愿, 计划行为理论, 国际野生动物保护, 公众

Abstract

Aim The government of China has been attaching great importance to wildlife conservation, actively performing international obligations of global wildlife protection and vigorously promoting public participation to expand public foundation of the conservation. Although the public intention to defend domestic wild species has been presented in literatures, their willingness to conserve global wildlife remains uncommon in the relevant literatures, which provide little decision-making references to promote public participation in global wildlife conservation. We therefore studied Chinese public willingness of nondomestic species conservation and its influencing factors.
Method The global flagship species African elephant (Loxodonta Africana) was selected as an invested subject and relevant studies and practices of their conservation were reviewed to construct the extended framework of the theory of planned behavior. Data were collected on- or off-line for analyses with structural equation modeling.
Results The results indicated that 68.5% of the public responded their positive willingness of African elephant conservation. The factors of individual norm [coefficient (hereinafter coef.) 0.422], past experience (coef. 0.253), perceived behavioral control (coef. 0.160), and attitude (coef. 0.156) illustrated positive impacts on the public willingness of African elephant conservation with a successively increasing impacting degree. The results also showed that male respondents (coef. ‒0.054) had lower conservation willingness, while the interviewees living in the western regions (coef. 0.066) possessed a higher willingness. The model passed the statistical fitting testification, confirming the reliability of the results.
Suggestion We therefore suggests that it is necessary to explicitly stipulate the role of policy guidance and enhance the senses of moral obligation and social responsibility among the public. It also proposes to strengthen publicity and education in the public to enrich their knowledge and experience and to cultivate their positive attitude towards conservation, and to broaden the channels of public conservation participation and improve their perception and behavior control. The recommendation finally includes to formulate reasonable programs and elevate the effectiveness of practical activities such as conservation publicity and education.

Key words: African elephant, conservation willingness, the theory of planned behavior, global wildlife conservation, public